On Monday 19 October, the Best Experience and Guía Tour Agencies participated in the first working session with members of PREIT-TOUR. This meeting aimed to start with planning proposals for the creation of tourist itineraries applied to the drivers of the Naranjal canton.
The tourist itineraries that are to be launched in the coming months involve a great deal of planning work in which different strategic partners have been involved, including travel agencies, public institutions in Naranjal (GAD and Prefecture), local stakeholders and the University of Cuenca. For Johanna Llanes (Manager of Guía Tours), this is the first time that an inter-institutional linkage has taken place that focuses on uniting efforts that benefit local actors and that promote the sustainable use of existing resources in the territories.
Since February of this year, the University of Cuenca has begun planning work in the territories of Naranjal and has made great efforts to integrate an inter-institutional cooperation network that facilitates the implementation of new efficient management models for the territories that are part of the project. Belén Matovelle (founding partner of Best Experience) assures that the creation of flexible and innovative tourist itineraries with a correct planning methodology will allow offering new leisure alternatives to reactivate the tourist sector that has been strongly hit by the effects of the COVID-19 pandemic.
The first working session also highlighted the need to focus efforts on preparing the territories through training programmes for actors and improving infrastructure. Fortunately, the project has the support of public institutions and private companies who are willing to collaborate in the territory, intending to manage a quality destination that takes into account the relevant biosecurity measures.
This working session is the first part of a four-stage process. The second stage involves the socialisation of the routes with the local actors and public institutions of Naranjal. In the third stage, the itineraries will be tested and evaluated, and the commercialisation process will be completed in the fourth stage.
Photo credits: Byron Alvarado Vanegas
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